Conversion Autopsy

If you want a branding agency, they'll happily spend six weeks choosing a beige.

We Study Why People Click Away

You need to see what people actually do, not what you think they’ll do.

Watch  (90 sec):Get $2 for every $1 you spend.

Most sites lose customers. See where yours does.

We identify where visitor momentum breaks down — then systematically fix it.

Run a First Signal Test
Uses live visitor behavior to identify friction patterns.
Used by founders, marketers, and product teams to uncover hidden conversion gaps.
Trusted by teams at:

We embed behavioral tracking to reveal your failure pattern.

Which behavioral pattern is costing you conversions?

1
The Wrong Traffic Pattern
Visitors arrive and leave almost immediately.

Signals:
Fast exits. Minimal engagement. Audience divergence between traffic sources.
2
The Attention Collapse Pattern
Visitors engage briefly, but momentum disappears before they reach action.

Signals:
Momentum loss during scroll. Repeated reorientation. Progression stalls before key sections.
3
The Hesitation Pattern
Visitors deeply engage with the page, but never commit.

Signals:
Deep engagement without commitment. CTA hesitation. Decision uncertainty before action.
4
The Passive Interest Pattern
Visitors are interested, but the page never creates urgency or movement.

Signals:
Exploration without progression. Passive scanning behavior. High curiosity with low action readiness.

Most analytics tell you what happened.
We study the behavior behind it.

Scroll speed and progression patterns
‍Where visitors slow down, disengage, or abandon momentum entirely.

Momentum loss before key sections
‍Users engage initially, but behavioral progression collapses before action.

Repeated scroll reversals and reorientation
‍Visitors repeatedly backtrack, re-scan, and search for missing clarity.

CTA hesitation and hover behavior
‍Sometimes the product isn’t failing. The interpretation is.

Passive scanning vs active exploration
‍Where visitors slow down, disengage, or abandon momentum entirely.

How the diagnostic works

Connect and Observe
We track real visitor behavior across your live traffic to uncover where momentum breaks down.
Identify the Pattern
We analyze hesitation, engagement flow, scroll behavior, and action friction to determine what’s actually stopping conversion.
See What Your Visitors Are Experiencing
Walk away with a clear understanding of how users move through your site — and why they leave before taking action.

Choose your level of analysis

Most conversion problems aren’t obvious, until you look at them the right way.

Behavioral Diagnostic

Understand how visitors actually experience your site.
‍
One-time setup: $297

‍Includes:

  • Behavioral instrumentation
  • Pattern identification
  • Engagement analysis
  • Behavioral breakdown report
  • Strategic findings session
Best for:

Teams who need clarity before making major changes.
Run a First Signal Test

Conversion Resolution

We work directly on the behavioral breakdowns identified in the diagnostic to improve engagement, momentum, and conversion performance.

‍Includes:

  • Messaging refinement
  • Behavioral hypothesis testing
  • Funnel experimentation
  • Page restructuring
  • Strategic findings session
Best for:

Teams actively investing in acquisition and growth.
‍
Discuss Conversion Resolution

Behavioral patterns become measurable outcomes.

Most conversion problems aren’t obvious, until you look at them the right way.

+185%

Clearer recognition increased engagement

Geneen Roth, a New York Times bestselling author and pioneer in addressing the emotional and spiritual roots of compulsive eating.

+30%

Reframing decision flow increased conversions

Conversion rates increased from 3% to 30%+, sustained over 3 consecutive quarters.

+245%

Increase in User Engagement

Eckhart Tolle, a multiple-time New York Times best-selling author and one of the world’s most influential teachers.

Questions teams usually ask

Is this a website audit?

Not exactly. A traditional audit gives opinions and recommendations. This identifies the strongest behavioral pattern likely affecting conversion, then gives you the first hypothesis worth testing.

What happens after the first signal test?

You’ll receive the main pattern we see, the likely conversion blocker, and what we would test first. If it makes sense to continue, the next step is behavioral diagnostic setup.

Do I have to pay to submit my site?

No. You can submit your page for the first behavioral insight. The optional diagnostic setup starts at $297 if you want to validate the hypothesis with live visitor behavior.

What kinds of pages is this for?

Landing pages, product pages, signup flows, onboarding pages, and paid traffic pages where visitors are showing interest but not taking action

Is this based on real visitor behavior?

The first insight is based on your page, your answers, and conversion pattern experience. The diagnostic setup is where we validate the hypothesis using live visitor behavior.

See how your product is actually being interpreted.

We start by identifying where interpretation, hesitation, and behavioral momentum begin to break down.

Run a First Signal Test
Uses live visitor behavior to identify friction patterns.