Case Studies
Turning a 4% funnel into a 25–50% conversion engine
A complete rebuild of the Medical Director onboarding flow: clear intent signaling, a guided stepper journey, and micro-interaction psychology that shifted users from hesitation to momentum.
4% → up to 50% conversion at launch
Stabilized into a consistent 25–30% range
Reduced early-step drop-off to just 2%
Building a SaaS product and high-conversion landing page from zero
I created Glinter to identify “ad-gap” opportunities in local markets — then designed the product experience and landing page using the same CRO workflows I use for clients.
Full product concept, UX, and UI
Landing page built for clarity and intent
Early beta signups with zero paid traffic
From tryout tool to athlete-development platform
I led product strategy and UX shifts that reframed 615 Eval around clarity, confidence, and long-term growth for young athletes and their families.
Refined product mission and positioning
New onboarding + parent journey
Development-focused feature concepts
What Clients Say
Geneen Roth
Gregory helped us completely rethink how we talk to our customers. He didn’t just redesign a page, he rewired how we think about what actually makes people act. Our engagement shot up, and suddenly everything made sense.
John C. Poyser
Gregory is a rare gem. His work is beautiful and his communication, exquisite... He brings a designer's sensibilities and great UX/UI talent - with the ability to deliver coded products that look beautiful and work well!
Anthony McLaughlin
We came to Gregory when our site wasn’t converting. He dug into the data, found where people were dropping off, and rebuilt the story from the ground up. Within weeks, we could actually see people moving through the funnel. It was night and day.
Steven Goldhar
He’s the rare mix of creative and dependable. Smart ideas, no ego, always about what will actually work for the audience. Every project feels calm and under control because he’s thought through every detail.
Judy Ross
Gregory doesn’t just make things look better, he makes them feel right. He understands tone, emotion, and timing in a way that’s rare in the digital world. Everything he touches feels more alive and more trustworthy.
Warren Sprau
I’ve worked with Gregory for years, and he’s become my go-to for anything that really matters. He listens deeply, sees what others miss, and somehow turns my half-formed ideas into something clear and beautiful.