Conversion Autopsy Episodes
Short episodes that show how I think about conversion.
Even his pauses have subpoints
Some sites explain. Others connect. Guess which ones convert.
Expose Yourself to Strangers — The Feedback That Actually Converts
Want to dramatically boost your sales with one of the most underused tools in marketing?
He Never Doubts. Not Even Recreationally
People don’t follow the truth. They follow whoever sounds most allergic to doubt.
The UX Trick That Makes Visitors Actually Engage
One small adjustment can make your site suddenly… likable. Here’s why.
How to See If Anyone Is Actually Reading Your Website
Eye-tracking reveals what visitors actually see — and what they completely ignore.
You’re Fixing the Wrong Problem (Most Creators Are)
Most creators never realize they’re fixing the wrong thing entirely.
The UX Trick That Makes Visitors Actually Engage
One small adjustment can make your site suddenly… likable. Here’s why.
Curiosity, at the right time and dose, can skyrocket your conversions
Get the timing right, and it becomes the strongest conversion trigger you have.
The Attentional Blink Effect — Your Brain Can’t See 2 Things at Once
The Attentional Blink Effect is the reason we can only focus on one key message at a time.
The secret behind psychological time travel
You just need to help visitors picture their future self, the version of them after your product works
This Isn’t a Conversation. It’s a Hostage Situation with Manners.
How brands mistake talking for engagement.
We Trust Instincts Like Toddlers Trust Glitter
Your brain thinks it's broadcasting at full volume.Everyone else hears… nothing.
What Clients Say
Geneen Roth
Gregory helped us completely rethink how we talk to our customers. He didn’t just redesign a page, he rewired how we think about what actually makes people act. Our engagement shot up, and suddenly everything made sense.
John C. Poyser
Gregory is a rare gem. His work is beautiful and his communication, exquisite... He brings a designer's sensibilities and great UX/UI talent - with the ability to deliver coded products that look beautiful and work well!
Anthony McLaughlin
We came to Gregory when our site wasn’t converting. He dug into the data, found where people were dropping off, and rebuilt the story from the ground up. Within weeks, we could actually see people moving through the funnel. It was night and day.
Steven Goldhar
He’s the rare mix of creative and dependable. Smart ideas, no ego, always about what will actually work for the audience. Every project feels calm and under control because he’s thought through every detail.
Judy Ross
Gregory doesn’t just make things look better, he makes them feel right. He understands tone, emotion, and timing in a way that’s rare in the digital world. Everything he touches feels more alive and more trustworthy.
Warren Sprau
I’ve worked with Gregory for years, and he’s become my go-to for anything that really matters. He listens deeply, sees what others miss, and somehow turns my half-formed ideas into something clear and beautiful.